South Beach


Awarded “Most Outstanding High-Rise Building” by the Ontario Home Builder’s Association, South Beach is a remarkable, high-end condo property in Toronto’s affluent Humber Shores area. Owing to the success and high sales rate of the South Beach properties, is the striking audiovisual integration provided by Design Electronics.


Location: Toronto, ON

When developers of South Beach, a 27-story, $250 million+, Miami-inspired condominium complex located in the stylish residential area of south Etobicoke’s Humber Shores were looking to impress upon potential residents the enhanced lifestyle experience, they sought the audiovisual integration expertise of Design Electronics to completely outfit their sales and suite presentation showroom.

The project required a high-end, visually stunning audiovisual system that would provide not only an impressive sales and presentation tool, but also be completely automated, reliable, and serviceable to ensure that sales representatives were focused on clients and not the operation or function of the show room. Design Electronics provided a state-of-the-art audiovisual integration that employed various high-definition projectors and plasma displays and an optimized audio system, completely automated by a custom programmed Crestron system.

The centerpiece of the system is a rear-projector, four-screen cluster located directly above the architectural model of the high-rise building. Each screen projects different audio visual content highlighting the various lifestyle benefits, sales features, and information to potential residents. The display utilizes custom installed lighting components to enhance the visual experience.

The showroom itself is divided into specific zones, each highlighting different suite options as well as providing further sales presentation options. A series of HD plasma displays hidden behind mirrored glass offers a discreet, stylish presentation aesthetic while high-fidelity speakers provide additional information capabilities and environment enhancement. 

Central to the overall seamless integration, operation, and function of the audiovisual installation is a custom programmed, fully automated Crestron control system. Programmed by one of Design Electronics full-time Crestron Certified technicians, the Crestron interface allows for simple, one-touch startup and one-touch shutdown operation of the complete AV system.

This means that the sales representatives are able to focus on assisting clients without any concern or attention needed on the operation of the sales room.

Design Electronics also provides the South Beach presentation room with Mission Critical service level agreement, which provides remote service and trouble-shooting, same day technician dispatch and product replacement, making sure that that there is zero downtime in the operation of the audiovisual systems in the case of component issues.

Awarded “Most Outstanding High-Rise Building” by the Ontario Home Builder’s Association, South Beach is a remarkable, high-end condo property in Toronto’s affluent Humber Shores area. Owing to the success and high sales rate of the South Beach properties, is the striking audiovisual integration provided by Design Electronics.